John Centofanti will be presenting at WordCamp Toronto on Brand Positioning: Growing Your Business by Finding Your Niche.
This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. It will also cover ways to develop messaging for your business.
The session is interactive. John will use the branding principles presented with a volunteer to help a real business. This is a condensed version of the work Creative Stream Marketing does with all new clients to prepare their business for effective marketing. This will be easy to understand and practical, regardless of your business size or your expertise.