Creative Stream Marketing

A Marketing-Communications & Creative Agency

5 Press Release Ingredients Designed to Increase Engagement from Your B2B Audience

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Nearly every business has written a press release at one time or another. We have worked with a few clients in the past that didn’t really see the need or value of producing press releases. This could be for a number of reasons. Some of our clients were not wild about writing press releases because they saw them as extra work with little to no payoff. Some perceived press releases as something only large companies do. Most of our tech clients saw the value, published press releases, and enjoyed growth.

Before sharing the five ingredients you should include in your press releases, it’s important to understand “the why.” Why are press releases important and how can they benefit your business?

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Join John Centofanti at WordCamp Kent 2018

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John Centofanti will be presenting at WordCamp Kent on Be the Expert: Growing Your Business by Educating Your Audience.

This session will focus on how to grow your business by educating your customers and providing value. You already know that your audience is looking for an expert to help grow their businesses. Find how to help your audience succeed and build your expertise at the same time.

Don’t fake it ’till you make it. Learn it ’till you earn it. This session will give you practical ways to grow your own business and your reputation.

Join John and others at Kent State University June 9-10 to catch his full presentation. Don’t miss out!

Rebuild vs Revise: Should You Update Your Existing Website or Redesign from Scratch?

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Overview

New website features, styles, and trends appear daily. Some disappear quickly and others become a standard which other sites follow for years.

Best practices for websites may be technical or related to design and content. Some standards have remained for years, while others change year after year.

Think of some website features or styles you’ve experienced:

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Join John Centofanti at WordCamp Toronto 2017

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John Centofanti will be presenting at WordCamp Toronto on Brand Positioning: Growing Your Business by Finding Your Niche.

This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. It will also cover ways to develop messaging for your business.

The session is interactive. John will use the branding principles presented with a volunteer to help a real business. This is a condensed version of the work Creative Stream Marketing does with all new clients to prepare their business for effective marketing. This will be easy to understand and practical, regardless of your business size or your expertise.

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Do You Have a Product, a Solution, or a Service?

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Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering?

If you are routinely charging different rates or prices for your offering, chances are, you don’t have a product.

This may not sound like an important point to discuss, but it can influence a prospect’s perception of your company and affect whether he or she buys from you or not. I’ve worked with SaaS companies, software companies, and others who have some type of tech solution. Here are some common scenarios:

  • The sales team refers to the company’s products
  • Its website refers to its solutions, or even products and solutions
  • The operations team refers to the offering as its services

Often, these terms are used interchangeably, with no sense of consistency or clarity.

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Is paying for targeted ad impressions worth it?

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Online Banner Advertising

If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends.

Understanding the Value

Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing dollars. There are a few things to consider before saying yes or no to banner ad opportunities.

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4 Reasons to Avoid Negative Marketing Messages

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4 Reasons to Avoid Negative Marketing Messages

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media.

Negative marketing works, but should you do it?

Negative marketing can take many forms:

Speaking negatively about the competition

  • Brand X is always breaking and never reliable. Try Brand Z for the quality you deserve.
  • Tired of your insurance company putting you on hold? Call ABC Insurance to talk to real people who care.

[Read more…]

5 words to avoid in technology marketing

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Make strong statements about your software or technology solution without using meaningless buzzwords.

5 buzzwords to avoid in technology marketingTechnology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t be proven.

Innovative

This means, “the act of introducing or the state of being introduced,” according to the dictionary. Your technology may actually be innovative; however, all other technology companies are innovative to some degree or another. Since it’s the nature of technology companies to innovate, you’re just doing what is the most basic, expected level of work in your industry. Being innovative doesn’t set you apart from all other tech companies. [Read more…]

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