A Marketing-Communications & Creative Agency
If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends.
Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing dollars. There are a few things to consider before saying yes or no to banner ad opportunities.
Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media.
Negative marketing can take many forms:
Speaking negatively about the competition
Print advertisement in NACS Magazine for our technology client, 4R Systems, and it’s strategic partner, Impact Analytics & Services.
Make strong statements about your software or technology solution without using meaningless buzzwords.
Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t be proven.
Innovative
This means, “the act of introducing or the state of being introduced,” according to the dictionary. Your technology may actually be innovative; however, all other technology companies are innovative to some degree or another. Since it’s the nature of technology companies to innovate, you’re just doing what is the most basic, expected level of work in your industry. Being innovative doesn’t set you apart from all other tech companies. [Read more…]
Branded Facebook Cover Photo for our client, Xeo Software.
Branded Facebook Cover Photo for our client, Anatomical Concepts.
Promotional e-mail for our client, Tactical Digital, to its US customer base. A second version below for their division in Canada, Teleconference Canada.
Branded Facebook Cover Photo for our client, Tactical Digital.
Branded Facebook Cover Photo for our client, Industry Retail Group.
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