A Marketing-Communications & Creative Agency
New website features, styles, and trends appear daily. Some disappear quickly and others become a standard which other sites follow for years.
Best practices for websites may be technical or related to design and content. Some standards have remained for years, while others change year after year.
Think of some website features or styles you’ve experienced:
John Centofanti will be presenting at WordCamp Toronto on Brand Positioning: Growing Your Business by Finding Your Niche.
This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. It will also cover ways to develop messaging for your business.
The session is interactive. John will use the branding principles presented with a volunteer to help a real business. This is a condensed version of the work Creative Stream Marketing does with all new clients to prepare their business for effective marketing. This will be easy to understand and practical, regardless of your business size or your expertise.
Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering?
If you are routinely charging different rates or prices for your offering, chances are, you don’t have a product.
This may not sound like an important point to discuss, but it can influence a prospect’s perception of your company and affect whether he or she buys from you or not. I’ve worked with SaaS companies, software companies, and others who have some type of tech solution. Here are some common scenarios:
Often, these terms are used interchangeably, with no sense of consistency or clarity.
If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends.
Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing dollars. There are a few things to consider before saying yes or no to banner ad opportunities.
Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media.
Negative marketing can take many forms:
Speaking negatively about the competition
Print advertisement in NACS Magazine for our technology client, 4R Systems, and it’s strategic partner, Impact Analytics & Services.
Make strong statements about your software or technology solution without using meaningless buzzwords.
Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t be proven.
Innovative
This means, “the act of introducing or the state of being introduced,” according to the dictionary. Your technology may actually be innovative; however, all other technology companies are innovative to some degree or another. Since it’s the nature of technology companies to innovate, you’re just doing what is the most basic, expected level of work in your industry. Being innovative doesn’t set you apart from all other tech companies. [Read more…]
Branded Facebook Cover Photo for our client, Xeo Software.
Branded Facebook Cover Photo for our client, Anatomical Concepts.
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