It’s tempting, but don’t do it. Your target audience is not anyone willing to do business with you. The road continues toward growth when you clearly define your target audience.
Do you have a healthcare technology solution? Your target audience is not all hospitals. It may be hospitals who do not have a chain-wide technology solution, but are in a financial position to buy your software.
Further, your target audience in those hospitals may be the CFO and the billing manager. The CFO is interested in cutting costs by using your software. The billing manager is interested in operational efficiencies without having to hire more staff.
Targeting your audience takes discipline. We help clients target the right audience for maximum results.