Everything you do is part of your brand messaging. Your clients or consumers choose you because they believe that you have what they want. They don’t believe this from an ad you’ve run, they believe it from the interactions they have with your business.
They do not just want the services or products you offer, but the brand you present. Branding is a process that involves developing your brand promise, and how well you deliver on that promise. Every decision you make stems from your brand, from the website design you choose to how quickly you return phone calls. Hundreds of tiny decisions form your brand.
Your clients will become brand loyalists because they know who you are and not just what you do.
You can buy dishes at a dollar store, or from an upscale department store. They each promise something different. The upscale department store is promising you guaranteed quality, modern style, and the sense you’ve purchased something that reflects who you are. The dollar store promises low cost dishes – nothing else. Both companies can be equally profitable, but each must deliver on their promises.
What are you promising your customers?