Getting to know you…
Marketing includes many things: creating a brand, telling your story, finding a target audience, engaging that audience, and selling them your product or service. This creates other questions, like how do you create a brand, where do you tell your story, and how do you discover who is your target audience?
What’s the best way to engage that audience, and how do you know if they will buy your product or service over a competitor’s? There’s much more to marketing, but marketing should be viewed as an essential and ongoing part of business, rather than a task to be checked off a list.
Marketing doesn’t need to be complicated, but if you want any of your efforts to result in increased business, it comes down to relationships. Marketing must begin with a genuine interest in building relationships with your target audience. Relationships that last aren’t built overnight, nor do relationships happen because of one good advertisement or an interesting tweet.
If you’re committed to developing relationships with your current and potential customers, you’re on the right track.