Creative Stream Marketing

A Marketing-Communications & Creative Agency

Client Case Study: Hudson Group Selects Industry Retail Group for WAN Design, Implementation, and Support

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Hudson Group is a privately held corporation that operates more than 750 premier newsstands, bookstores and specialty retail stores in 67 airports and transportation terminals throughout North America. The company’s flagship concept, Hudson News, is North America’s only national newsstand brand.

Under the familiar blue sign can be found the most complete selection of magazines in the transportation industry, along with books, newspapers, and a wide variety of travelers’ necessities, snacks and bottled soft drinks.

Hudson Group specialty retail shops include such proprietary brands as Hudson Booksellers, Kids Works, Euro Cafe, $10/$15 Boutique, and more. National brands partnering with Hudson Group include Discovery Channel, CNN, Crabtree & Evelyn, Roots, House of Blues, Sunglass Hut, Life Is Good and Quiznos.

Hudson’s Executive Management team is committed to driving revenue for airport partners and maintaining a high level of customer satisfaction. They looked to Industry Retail Group (IRG) to provide them with a turnkey, PCI-Compliance assisting, Wide-Area-Network (WAN).

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Client Case Study: Quiksilver Selects IRG for Surfing into a Powerful, Managed Network

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Quiksilver designs, produces and distributes clothing, accessories and related products for young-minded people and develops brands that represent a casual lifestyle driven from a boardriding heritage.

Quiksilver’s authenticity is evident in its innovative products, events and retail environments across the globe.

In addition to their own retail loctions, Quiksilver’s products are sold throughout the world, primarily in surf shops, skate shops and other specialty stores that provide authentic retail experience for its customers.

CIO Challenges

Quiksilver sought a managed service provider equipped to deliver turnkey solutions for all of its locations. The company needed a cost effective, PCI-complaint network to keep pace with the growing retail chain. Further, Quiksilver intended to continue utilizing their network to power broadband-enabled applications for such future applications like VoIP, Store Traffic Counters, and Dynamic Signage.

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Client Press Release: RDT Systems Announces its New, More Intuitive Website

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RDT’s offering has expanded to include an entire suite of retail automation applications.

New York, NY (PRWEB) February 02, 2012

RDT Systems, a fully-integrated retail POS solution, announced its new website, found at www.rdtsystems.com. Since 1999, the company has provided an expanding suite of services to retailers including:

  • Point of Sale systems
  • Inventory management
  • Customer relationship management (CRM)
  • Loyalty programs
  • Gift card management
  • Wholesale order applications

Andrew Scott, Chief technology Officer, shared, “RDT Systems was originally established as a POS technology company serving retailers. Over the years, RDT’s offering has expanded to include an entire suite of retail automation applications, and delivering these solutions to multiple verticals. Our new website is a better reflection of the scope of RDT’s offering.”

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Do social media icons drive traffic away from your website?

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Someone recently shared he did not want social media icons like Facebook and LinkedIn on his new website. He felt they were distracting and would only drive visitor traffic away from his business website.

To those engaged in social media, his idea might sound terrible. That’s because it is. On the surface, keeping prospects on your website and less distracted sounds right, but it’s missing the entire point – and opportunities – of social media.

The point of social media is to connect with people in the way they prefer. It’s letting them form the relationship on their own terms. Some people are nearly addicted to Twitter while others feel it’s a waste of time. The point is to share your content on various social media. It’s simply showing up where your customers and prospects can get to know you before they become your customer. This is especially true in B2B marketing.

A website is designed to increase your business. However, long before prospects answer your call to, “Buy from us,” they will more likely answer your call to, “Get to know us.”

So, yes, social media icons on your website will drive visitor traffic away from your website. If your site visitors like what they see on your social media accounts, they are sure to return your site for more, and eventually buy from you.

Client Press Release: Xeo Software Publishes White Paper: Solve Business Problems with Mass Customization Software

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The company explains mass custom software, and compares its cost and efficiency to mass production software. The white paper is available for free download.

SAN ANTONIO, TX, December 20, 2011 – Xeo Software, a leading provider of custom software applications and technology solutions, announced the publication of its white paper entitled, “Solve Business Problems with Mass Customization Software.”

Many companies operate their businesses using mass-produced, off-the-shelf software. While this is useful for common office applications, business inefficiency is inevitable when spreadsheets are used to operate the business. To gain competitive advantage and ultimately increase revenue, businesses in any industry can benefit from software designed to meet unique businesses processes and challenges.

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Relationship Marketing

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Getting to know you…

Marketing includes many things: creating a brand, telling your story, finding a target audience, engaging that audience, and selling them your product or service. This creates other questions, like how do you create a brand, where do you tell your story, and how do you discover who is your target audience?

What’s the best way to engage that audience, and how do you know if they will buy your product or service over a competitor’s? There’s much more to marketing, but marketing should be viewed as an essential and ongoing part of business, rather than a task to be checked off a list.

Marketing doesn’t need to be complicated, but if you want any of your efforts to result in increased business, it comes down to relationships. Marketing must begin with a genuine interest in building relationships with your target audience. Relationships that last aren’t built overnight, nor do relationships happen because of one good advertisement or an interesting tweet.

If you’re committed to developing relationships with your current and potential customers, you’re on the right track.

Why Content Development is Important for Business Growth

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Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience.

Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products, we’re consuming information. That information, or content, can be news, entertainment, social media, or finding a recipe for biscotti.

Businesses that provide the content people want are better positioned for growth. In the not so distant past, companies that provided valuable content were appreciated. Today, people not only appreciate your content, they expect it.

Regardless of your business, you have content. It just may be in your head, and not easily available to your audience. This content can range from how your technology can save your customer money to offering advice on how to choose the right furniture for your home. Your expertise should be shared with your audience. This gives potential buyers a chance to know you, and they appreciate the benefits of your free advice.

Offering content, especially free content, to your audience is no different than the free glass of water you get in a restaurant. Will there be people who drink the free water and don’t order a meal? Maybe, but the expertise you share is sure to have a payoff.

The Meaning of Branding

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Branding Can Be Painful

Branding is the foundation of your marketing.

It’s nothing new. In fact, the word “branding” became popular in the days when one rancher “branded” his special cattle to distinguish them from another rancher’s ordinary cattle.

Today, branding isn’t painful in quite the same way as it was in the past, but it’s more important than ever. Effective branding requires careful planning, effort, and commitment to stick to your brand. Some people find that a pain. The branding I’m referring to here is really brand positioning. Things like logo design and company colors support your brand, but they are secondary to what your brand represents.

Your brand is a promise, and your brand integrity is how well you deliver on that promise.

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