by Sam Hoffman | May 9, 2022 | B2B marketing, Content Writing, Email Marketing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Tech Marketing
People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy being executed today....
by Sam Hoffman | Apr 20, 2022 | B2B marketing, Content Writing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Social Media Marketing, Tech Marketing
Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful of clients. It makes...
by Sam Hoffman | Jan 21, 2022 | B2B marketing, B2C marketing, Content Writing, Marketing, Marketing Strategy, Tech Marketing
Growth is Hard for Tech Companies Growing a business is hard. Whether you are a tech startup or an established technology business, growth is a constant challenge. Tech businesses often struggle to survive. Why is that? Is their product or service bad, or is there...
by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...
by Sam Hoffman | Oct 8, 2018 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Tech Marketing
Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...
by Sam Hoffman | Jul 25, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Tech Marketing
Well-written press releases can serve as a strong marketing tool. In our experience, not every business sees the value in them though. Some of our clients were not wild about writing press releases because they saw them as extra work with little to no payoff. Some...
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