by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...
by Sam Hoffman | Aug 27, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Marketing Strategy, Tech Marketing
When marketing and sales teams are in sync, both departments benefit and, ultimately, sales increase. In tech companies, sales and Marketing can seem very similar. If you went to college for marketing, chances are you have also taken a variety of courses on sales....
by Sam Hoffman | Jul 25, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Tech Marketing
Nearly every business has written a press release at one time or another. We have worked with a few clients in the past that didn’t really see the need or value of producing press releases. This could be for a number of reasons. Some of our clients were not wild about...
by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Camapigns, Tech Marketing
Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are,...
by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing
Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....
by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing
Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...
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