by Sam Hoffman | Jan 21, 2022 | B2B marketing, B2C marketing, Content Writing, Marketing, Marketing Strategy, Tech Marketing
Growth is Hard for Tech Companies Growing a business is hard. Whether you are a tech startup or an established technology business, growth is a constant challenge. Tech businesses often struggle to survive. Why is that? Is their product or service bad, or is there...
by John Centofanti | Feb 22, 2021 | B2B marketing, B2C marketing, Marketing, Tech Marketing
There is a waiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a good business harvest and grow your business. My grandfather was born in 1900 in Italy. He came to America around 1930. By the...
by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...
by Sam Hoffman | Dec 12, 2018 | B2B marketing, B2C marketing, Marketing, Tech Marketing
Why should a tech company consider hiring an external marketing partner? One of the most important reasons is that an agency will be made up of team members with years of combined expertise in diverse marketing skill sets. Finding a single person or building an...
by Sam Hoffman | Oct 8, 2018 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Tech Marketing
Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...
by Sam Hoffman | Aug 27, 2018 | B2B marketing, B2C marketing, Marketing, Marketing Strategy, Tech Marketing
When you align sales and marketing, both departments benefit, and sales increase. In tech companies, sales and marketing can seem very similar. If you went to college for marketing, chances are you have also taken a variety of courses on sales. This is because both...
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