by Sam Hoffman | May 25, 2022 | B2B marketing, Marketing, Marketing Strategy, Tech Marketing
Business owners and leaders often wear many hats. You’re the CEO, the CFO, the COO, and oftentimes, the marketing department. In small or midsize companies, there is often only one marketing person who may also be in charge of sales or another department. As your...
by Sam Hoffman | May 9, 2022 | B2B marketing, Content Writing, Email Marketing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Tech Marketing
People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy being executed today....
by Sam Hoffman | Apr 20, 2022 | B2B marketing, Content Writing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Social Media Marketing, Tech Marketing
Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful of clients. It makes...
by Sam Hoffman | Feb 10, 2022 | B2B marketing, Branding, Marketing, Marketing Strategy, Tech Marketing
Marketing is all about creating a journey for your audience. As a B2B tech company, your marketing content should engage buyers so they want to connect with your brand. Good marketing makes it easy and enjoyable for customers to buy and re-enter your funnel. Ensuring...
by Sam Hoffman | Jan 21, 2022 | B2B marketing, B2C marketing, Content Writing, Marketing, Marketing Strategy, Tech Marketing
Growth is Hard for Tech Companies Growing a business is hard. Whether you are a tech startup or an established technology business, growth is a constant challenge. Tech businesses often struggle to survive. Why is that? Is their product or service bad, or is there...
by John Centofanti | Feb 22, 2021 | B2B marketing, B2C marketing, Marketing, Tech Marketing
There is a waiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a good business harvest and grow your business. My grandfather was born in 1900 in Italy. He came to America around 1930. By the...
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