by John Centofanti | Feb 22, 2021 | B2B marketing, B2C marketing, Marketing, Tech Marketing
There is a waiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a good business harvest. My grandfather was born in 1900 in Italy. He came to America around 1930. By the time I was 10, he had...
by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...
by Sam Hoffman | Dec 12, 2018 | B2B marketing, B2C marketing, Marketing, Tech Marketing
Why should a tech company consider hiring an external marketing firm? One of the most important reasons is that an agency will be made up of team members with years of combined expertise in diverse marketing skill sets. Finding a single person or building an internal...
by Sam Hoffman | Oct 8, 2018 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Marketing, Tech Marketing
Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...
by Sam Hoffman | Aug 27, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Marketing Strategy, Tech Marketing
When marketing and sales teams are in sync, both departments benefit and, ultimately, sales increase. In tech companies, sales and Marketing can seem very similar. If you went to college for marketing, chances are you have also taken a variety of courses on sales....
by Sam Hoffman | Jul 25, 2018 | B2B marketing, B2C marketing, Content Writing, Marketing, Tech Marketing
Nearly every business has written a press release at one time or another. We have worked with a few clients in the past that didn’t really see the need or value of producing press releases. This could be for a number of reasons. Some of our clients were not wild about...
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