There are numerous ways to connect with decision-makers—your potential customers.
What’s right and most effective depends on your business, your industry, and your resources.
Content marketing puts the information your audience wants and needs in front of them. Content can include:
- Case studies
- White papers
- Blog posts
- Informative e-mails
- Social media posts and more
Events & Trade Shows
Exhibiting at industry events can be very effective in gaining new business. It’s usually very expensive. We manage all aspects of event marketing from beginning to end, from booth design concepts to lead follow up.
The right presentation, good content, and long-term planing are keys to successful event marketing.
Social Media Marketing
Being active on one social channel is preferred over having accounts on a dozen platforms but not being social. It takes some time to find where your target audience is most active, and it may surprise you. LinkedIn is often the most popular platform for tech companies, while Instagram, Facebook and Pinterest are geared toward consumers. However, some tech companies have found a high degree of engagement on Facebook and not as much on LinkedIn.
We manage all aspects of your social media marketing. This includes content creation and posting to various social channels.