3 Stats at a Glance…
1. Companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers. McKinsey & Company.
2. For the average B2B Software company, 65% of sales opportunities are competitive. Crayon.
3. There are 67 million companies on LinkedIn in 2024. Demandsage.
Competitor Analysis (n)
The ongoing process of identifying and evaluating competitors. For B2B marketers, a competitor analysis focuses on brand, messaging, advertising, SEO, content, social media presence, and design elements to determine what is working and not working for direct and indirect competitors. This information can be used to find gaps in the market, exploit competitor weaknesses, and lean into your strengths to gain a greater competitive advantage.
How to Analyze B2B Competitors for Marketing
In addition to tracking your audience, you must also pay attention to what your competitors are doing. Doing so can help you improve your services and find unmet needs in the market. Here’s a simple guide on conducting a thorough competitor analysis, complete with a free SWOT analysis template.
News Curated for You
Thousands of internal Google API documents were accidentally leaked, revealing some of the inner workings of how Google Search works. Google has verified its authenticity but has warned that the documents should not be relied upon since they lack context. SparkToro.
Google will be shutting down the Google Business Profile chat and call history feature on July 31, 2024 and will no longer allow new chats to be initiated starting on July 15, 2024. Starting July 31, 2024, they will also totally disable the chat and call history features. Google.
Europe will make history with its landmark AI Act that seeks to impose strict governance and oversight on specific uses of AI. The new law, which is the first of its kind, is set to be enacted in 2026, with some aspects becoming enforceable within six months. European Commission.
“Creative teams take risks. They try things outside their comfort zone. Sometimes they fail (sometimes spectacularly). But don’t let others’ expressions of anger over failures inhibit your willingness to try creative things.”
—Robert Rose
Marketing Micro Tip
The terms “fonts” and “typefaces” are often used interchangeably, but they arent the same thing. A typeface is a group of fonts.
Take the common typeface Arial for example. It comes in various sizes, weights, widths, and more.
These individual variations (like bold or italics) of the typeface are fonts.
Unforgettable
Have you ever noticed that Coke tastes different at McDonald’s? Here’s why.
