BEAT THE GIANTS AT NRF 2022: An Exhibitor Strategy Guide for Retail’s Big Show.

Blog

Marketing Seeds: 7 Growth Lessons from My Grandfather’s Garden to Grow Your Business

Marketing Seeds: 7 Growth Lessons from My Grandfather’s Garden to Grow Your Business

There is a waiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a good business harvest. My grandfather was born in 1900 in Italy. He came to America around 1930. By the time I was 10, he had moved from Youngstown, OH, to its suburbs and planted a large garden in his backyard. In fact, almost the entire backyard was a garden. There, he planted tomatoes, peppers, corn, potatoes, and other vegetables in abundance. My brother, sister, and I were kindly asked to work in that garden, although we didn’t really have a choice. 1. Preparing the Location Soil: You can’t plant seeds in hard, dry dirt, nor in soil that hasn’t been prepared with fertilizer. Are you trying to...

read more

About Our Blog

The Creative Stream Team follows marketing best practices, yet also challenges popular thinking. Best practices are just that: the best.

Popular thinking isn’t always the best idea in every case, which is why you need a marketing partner who will guide you in the right way and remove obstacles to your success.

We share some marketing best practices here, and also share the truth to keep you informed.

Do You Have a Product, a Solution, or a Service?

Do You Have a Product, a Solution, or a Service?

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering?If you are routinely charging different rates or prices for your offering,...

read more
Do software screenshots improve your marketing?

Do software screenshots improve your marketing?

Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or...

read more
Is paying for targeted ad impressions worth it?

Is paying for targeted ad impressions worth it?

If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a...

read more
4 Reasons to Avoid Negative Marketing Messages

4 Reasons to Avoid Negative Marketing Messages

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking...

read more
3 Reasons Website Graphic Sliders are Going Away

3 Reasons Website Graphic Sliders are Going Away

Are those beautiful website billboards going away? Using well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward. For several years graphic sliders have been a staple...

read more
Click or Tap Here. Do we need to say that?

Click or Tap Here. Do we need to say that?

A clear call to action improves visitor engagement on your website. You don't need to dumb down your website content to get results. Here's how engage your audience. Make web sites intuitive As we design websites and content management systems,...

read more
5 Words to Avoid in Technology Marketing

5 Words to Avoid in Technology Marketing

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and...

read more
4 Benefits of Saying, “Our Customers Have Asked…”

4 Benefits of Saying, “Our Customers Have Asked…”

Many businesses introduce a new product or service by saying, "Our customers have asked for this..." You've seen TV commercials or seen ads that say something like this: "Our customers asked for an easier way to..." Or, "Our customers asked us to...

read more
Client Case Study: National Transportation Safety Board

Client Case Study: National Transportation Safety Board

Background The National Transportation Safety Board (NTSB) is an independent federal agency charged with determining the probable cause of transportation accidents, promoting transportation safety, and assisting victims of transportation accidents...

read more
Why Content Development is Important for Business Growth

Why Content Development is Important for Business Growth

Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products,...

read more
The Meaning of Branding

The Meaning of Branding

Branding Can Be Painful Branding is the foundation of your marketing. It’s nothing new. In fact, the word “branding” became popular in the days when one rancher “branded” his special cattle to distinguish them from another...

read more