Blog

Why is Content Marketing Important for B2B Tech?

May 9, 2022

People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy being executed today. Content marketing is an indispensable strategy when building a business. Every interaction with a prospect is an opportunity to develop your brand. Content also gives you the chance to have these engagements with your audience. Why is content marketing important for B2B tech? Keep reading to find out what content marketing is and why it's crucial for B2B tech.What Is Content Marketing? Content marketing is a type of marketing that focuses on creating and distributing content...

About Our Blog

The Creative Stream Team follows marketing best practices, yet also challenges popular thinking. Best practices are just that: the best.

Popular thinking isn’t always the best idea in every case, which is why you need a marketing partner who will guide you in the right way and remove obstacles to your success.

We share some marketing best practices here, and also share the truth to keep you informed.

7 Ways to Know if You Should Hire a Marketing Agency

Apr 20, 2022

Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful...

Creative Stream Marketing Launches New B2B Tech SEO Service

Apr 6, 2022

Creative Stream Marketing has launched a new SEO service for B2B tech companies. The new service will supplement the company’s branding strategy, content marketing, and related digital marketing services. The service aims to help new and existing...

Marketing ROI: What is it, How to Calculate it, and When to Expect it

Feb 10, 2022

Marketing is all about creating a journey for your audience. As a B2B tech company, your marketing content should engage buyers so they want to connect with your brand. Good marketing makes it easy and enjoyable for customers to buy and re-enter...

Mercurio Analytics Selects Creative Stream Marketing

Jan 28, 2022

Mercurio Analytics recently signed on with Creative Stream Marketing to help increase brand awareness and develop a stronger brand message for the company. Mercurio Analytics trusts Creative Stream to develop a winning marketing strategy that will...

Importance of Digital Marketing for Technology Businesses

Jan 21, 2022

Growth is Hard for Tech Companies Growing a business is hard. Whether you are a tech startup or an established technology business, growth is a constant challenge. Tech businesses often struggle to survive. Why is that? Is their product or service...

7 Lessons to Grow Your Business

Feb 22, 2021

There is a waiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a good business harvest and grow your business. My grandfather was born in 1900 in Italy. He came to America...

Stop Weakening Your Message with this Word

Aug 26, 2020

The use of unprecedented has certainly only been followed by uncertain.Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that...

10 Things to Look for in a Marketing Partner

Dec 12, 2018

Why should a tech company consider hiring an external marketing partner? One of the most important reasons is that an agency will be made up of team members with years of combined expertise in diverse marketing skill sets. Finding a single person...

Use Personas to Improve Your Content

Oct 8, 2018

Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of...

Align Sales and Marketing to Improve Sales

Aug 27, 2018

When you align sales and marketing, both departments benefit, and sales increase. In tech companies, sales and marketing can seem very similar. If you went to college for marketing, chances are you have also taken a variety of courses on sales....

Write More Engaging Press Releases with These 5 Tips

Jul 25, 2018

Well-written press releases can serve as a strong marketing tool. In our experience, not every business sees the value in them though. Some of our clients were not wild about writing press releases because they saw them as extra work with little to...

Should You Update Your Website or Redesign from Scratch?

Apr 2, 2018

Overview New website features, styles, and trends appear daily. Some disappear quickly and others become a standard that other sites follow for years. Best practices for websites may be technical or related to design and content. Some standards...

Do You Have a Product, a Solution, or a Service?

Jul 20, 2017

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering?If you are routinely charging different rates or prices for your offering,...

Do software screenshots improve your marketing?

Nov 12, 2016

Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or...

Is paying for targeted ad impressions worth it?

Jun 5, 2015

If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a...

4 Reasons to Avoid Negative Marketing Messages

Oct 18, 2014

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking...

3 Reasons Website Graphic Sliders are Going Away

Oct 7, 2014

Are those beautiful website billboards going away? Using well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward. For several years graphic sliders have been a staple...

Click or Tap Here. Do we need to say that?

Jan 15, 2014

A clear call to action improves visitor engagement on your website. You don't need to dumb down your website content to get results. Here's how engage your audience. Make web sites intuitive As we design websites and content management systems,...

5 Words to Avoid in Technology Marketing

Dec 9, 2013

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and...