Written Content is Still King Podcasts have gained 383.7 million listeners worldwide as of 2022, but written content is still the most essential pillar of marketing today. WordPress found there are 409 million people actively viewing more than 20 billion website pages on a monthly basis, with about 70 million new posts and 77 million new comments per month. These stats are only for WordPress websites. It doesn't factor in all the additional types of copy being used for marketing, like company brochures, social media posts, press releases, or email copy. Promoting a podcast even requires written marketing copy to help build awareness. Due to the high number of blogs and other types of content being published regularly, it is difficult for...
