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How to Write Content for People Instead of Search Engines

How to Write Content for People Instead of Search Engines

On September 9th, 2022, Google finished its rollout of the "Google Helpful Content Update." Then, Google announced a new core update in September 2022 that completed rolling out on September 26. Both of these updates are on the heels of a previous core update that finished in June. Google updates its algorithm every day to make small adjustments and enhancements with the goal of helping users find more relevant content faster. Google core updates (or broad core updates) are more like an overhaul of the algorithm and introduce bigger changes to how Google ranks and serves content for search queries. There are usually around 3-4 core algorithm updates in a given year. However, they tend to be spaced out a bit more than we are seeing over...

About Our Blog

The Creative Stream Team follows marketing best practices, yet also challenges popular thinking. Best practices are just that: the best.

Popular thinking isn’t always the best idea in every case, which is why you need a marketing partner who will guide you in the right way and remove obstacles to your success.

We share some marketing best practices here, and also share the truth to keep you informed.

When, Why, and How You Should Outsource Marketing

When, Why, and How You Should Outsource Marketing

Business owners and leaders often wear many hats. You’re the CEO, the CFO, the COO, and oftentimes, the marketing department. In small or midsize companies, there is often only one marketing person who may also be in charge of sales or another...

Why is Content Marketing Important for B2B Tech?

Why is Content Marketing Important for B2B Tech?

People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy...

7 Ways to Know if You Should Hire a Marketing Agency

7 Ways to Know if You Should Hire a Marketing Agency

Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful...

Creative Stream Marketing Launches New B2B Tech SEO Service

Creative Stream Marketing Launches New B2B Tech SEO Service

Creative Stream Marketing has launched a new SEO service for B2B tech companies. The new service will supplement the company’s branding strategy, content marketing, and related digital marketing services. The service aims to help new and existing...

Mercurio Analytics Selects Creative Stream Marketing

Mercurio Analytics Selects Creative Stream Marketing

Mercurio Analytics recently signed on with Creative Stream Marketing to help increase brand awareness and develop a stronger brand message for the company. Mercurio Analytics trusts Creative Stream to develop a winning marketing strategy that will...

Importance of Digital Marketing for Technology Businesses

Importance of Digital Marketing for Technology Businesses

Growth is Hard for Tech Companies Growing a business is hard. Whether you are a tech startup or an established technology business, growth is a constant challenge. Tech businesses often struggle to survive. Why is that? Is their product or service...

7 Lessons to Grow Your Business

7 Lessons to Grow Your Business

There is a waiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a good business harvest and grow your business. My grandfather was born in 1900 in Italy. He came to America...

Stop Weakening Your Message with this Word

Stop Weakening Your Message with this Word

The use of unprecedented has certainly only been followed by uncertain.Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that...

10 Things to Look for in a Marketing Partner

10 Things to Look for in a Marketing Partner

Why should a tech company consider hiring an external marketing partner? One of the most important reasons is that an agency will be made up of team members with years of combined expertise in diverse marketing skill sets. Finding a single person...

Use Personas to Improve Your Content

Use Personas to Improve Your Content

Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of...

Align Sales and Marketing to Improve Sales

Align Sales and Marketing to Improve Sales

When you align sales and marketing, both departments benefit, and sales increase. In tech companies, sales and marketing can seem very similar. If you went to college for marketing, chances are you have also taken a variety of courses on sales....

Write More Engaging Press Releases with These 5 Tips

Write More Engaging Press Releases with These 5 Tips

Well-written press releases can serve as a strong marketing tool. In our experience, not every business sees the value in them though. Some of our clients were not wild about writing press releases because they saw them as extra work with little to...

Should You Update Your Website or Redesign from Scratch?

Should You Update Your Website or Redesign from Scratch?

Overview New website features, styles, and trends appear daily. Some disappear quickly and others become a standard that other sites follow for years. Best practices for websites may be technical or related to design and content. Some standards...

Do You Have a Product, a Solution, or a Service?

Do You Have a Product, a Solution, or a Service?

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering?If you are routinely charging different rates or prices for your offering,...

Do Software Screenshots Improve Your Marketing?

Do Software Screenshots Improve Your Marketing?

Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or...

Is Paying for Targeted Ad Impressions Worth it?

Is Paying for Targeted Ad Impressions Worth it?

If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste...

4 Reasons to Avoid Negative Marketing Messages

4 Reasons to Avoid Negative Marketing Messages

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking...

3 Reasons Website Graphic Sliders are Going Away

3 Reasons Website Graphic Sliders are Going Away

Are those beautiful website billboards going away? Using well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward. For several years graphic sliders have been a staple...

Do We Need To Say Click or Tap Here Anymore?

Do We Need To Say Click or Tap Here Anymore?

A clear call to action improves visitor engagement on your website. You don't need to dumb down your website content to get results. Here's how engage your audience. Make web sites intuitive As we design websites and content management systems,...

5 Words to Avoid in Technology Marketing

5 Words to Avoid in Technology Marketing

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and...

Do Social Media Icons Drive Traffic Away from Your Website?

Do Social Media Icons Drive Traffic Away from Your Website?

A client once shared that he did not want social media icons like Facebook and LinkedIn on his new website. He felt they were distracting and would only drive visitor traffic away from his business website. To those engaged in social media...

Why Content Development is Important for Business Growth

Why Content Development is Important for Business Growth

Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products,...

The Meaning of Branding

The Meaning of Branding

Branding Can Be Painful Branding is the foundation of your marketing. It’s nothing new. In fact, the word “branding” became popular in the days when one rancher “branded” his special cattle to distinguish them from another...