How We Helped a Retail Tech Supply Chain Company Win More Business
About the Client
The client is a supply chain tech solutions and services company serving retailers and c-store chains in the United States and Mexico. It helps businesses manage inventory as an investment by optimizing supply chain inventory from the distribution center through individual SKUs at the store level, whether for brick and mortar or eCommerce retailers.
The company developed a proprietary algorithm to ensure the right products were available at the right time and right location without overstocking. The solutions included core inventory management functions vital to retail profit. These are Demand Planning, Replenishment, Assortment, Allocation, and Markdown.
Creative Stream Team + Client Team
The client’s marketing team included the VP of Sales and Marketing. After partnering with Creative Stream for three years, the client hired an internal marketing administrator to help manage the numerous marketing projects on the client side.
Partnering with Creative Stream enabled the client to leverage necessary marketing, creative and technical expertise while minimizing the need to hire and manage multiple team members.
The roles Creative Stream fulfilled for the client are below.
Marketing & Branding Strategist
Email Marketing Specialist
Marketing Project Manager
Marketing Campaign Manager
Web Designer & Developer
Content Writer & Editor
Instead of a solution named Demand Planning, the solution name and menu name would be something like DP Max Optimizer. Of course, prospects weren’t searching for that solution, they were searching for demand planning solutions.
Creative Stream delivered the following services to the client for 8+ years
- Blog Posts
- Brand messaging
- Brand positioning
- Brand strategy
- Campaign distribution and tracking
- Content development
- Creative Leadership
- Email Marketing
- Event Marketing: Booth, booth space, & presentation design
- Event pre- and post-show marketing
- Graphic design for website, marketing collateral, anything digital or printed
- Marketing Collateral Design and Content
- Marketing strategy
- Press Releases
- Social media marketing
- Video scripts
- Web Page Content
- Website Design, Development
- Website Performance and Security Management
We increased the client’s brand awareness as a formidable competitor in the supply chain technology space. During the relationship, we helped the client gain the results below.