B2B Graphic Design

Effective design directly influences how a brand is perceived. Because it is an art form, graphic design should help elicit certain emotions that a brand wants to convey in a visual way.

Graphic Design is a core function within marketing today. It is a field that isn’t exclusive to marketing, but it is very critical. Effective design directly influences how a brand is perceived. Because it is an art form, graphic design should help elicit certain emotions that a brand wants to convey in a visual way.

That is a lot easier said than done and professional graphic designers in B2B marketing can take your brand from average to great.

Importance of Graphic Design in B2B Marketing

Strong visuals and layouts can influence web visitors to stay on a page longer, skim a page for key points, click a CTA button, or make a purchase decision. Think about websites you frequently interact with. Are they poorly designed? Of course not, or else you wouldn’t stick around. When created well, graphic design can help your viewers feel engaged, understood, curious, and compelled to keep reading or watching.

B2B companies have an extra challenge compared to consumer companies. B2B website visitors can’t often purchase tech solution online with a click, so graphic design plays an important role in keeping your visitors engaged. Every B2B tech company needs strong visuals created by graphic design experts to help tell a story and encourage viewers to take action.

Strong branding and brand guidelines created by B2B graphic designers help ensure brands stand out and are easily recognized. The best brand designs and identities help prospects remember or recall your brand over competitors. When you are going up against industry giants, you must have a strong and unique brand image attached to your company in order to stand out.

Lastly, designs can help convey complex information in a more effective way. Think of things like infographics or engaging charts or visuals that represent a complicated process or idea. A good B2B graphic artist can help your brand create visuals that educate your audience while reinforcing your brand as the expert.

We’ve always said if you don’t know a graphic designer then you are living under a rock. Graphic designers are everywhere. But not every graphic designer has the same skill level or expertise. We have been helping companies create successful brands and identities for years because we know what it takes to stand out in a crowded market.

We leverage the Adobe Creative Suite and other state-of-the-art design tools to produce high-quality visuals that make our clients stand out. Designs don’t sell a service, but they do help get attention, directly impact buyer perceptions, and communicate other emotions that are critical for growing an audience.

Our expertise in marketing strategy coupled with our design abilities makes our approach stronger than a freelance designer or one of your talented team members. While those folks are likely talented, they may not get the results needed for your B2B tech business. Having the right tools doesn’t equate to having the right design skills.

B2B Graphic Design Services

B2B graphic design is not a stand-alone service, but it is integrated as a core function in all of our B2B marketing services.

We create graphics for blogs, web pages, social media, digital and printed sales brochures, presentations, trade show booths, SWAG, and more. We create infographics, logos, and other visuals for clients that build and improve their identity and support all other marketing efforts.