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Create a Winning Content Strategy to Hit Your Business Goals

Create a Winning Content Strategy to Hit Your Business Goals

In Pirates of the Caribbean: The Curse of the Black Pearl, there's a scene where two of the main protagonists are stranded on an island. After locating and indulging in a rumrunner's secret stash on the island, Jack Sparrow, the main character of the series, becomes intoxicated. Even though he is minutes away from passing out in a drunken stupor, he says something very wise: "Wherever we want to go, we'll go. That's what a ship is, you know. It's not just a keel and a hull and a deck and sails, that's what a ship needs but what a ship is... what the Black Pearl really is... is freedom" Why on earth am I talking about a Disney movie in a blog about content strategy? Two reasons: 1) These are fun movies that I still watch as an adult, 2) There are some parallels between how Jack Sparrow views a ship and how marketers should view content. Content isn't just blogs and videos and social posts and webinars, that's what content needs but what content is, what a good content marketing...

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The Creative Stream Team follows marketing best practices, yet also challenges popular thinking. Best practices are just that: the best.

Popular thinking isn’t always the best idea in every case, which is why you need a marketing partner who will guide you in the right way and remove obstacles to your success.

We share some marketing best practices here, and also share the truth to keep you informed.

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