Creative Stream Marketing

A Marketing-Communications & Creative Agency

Do software screenshots improve your marketing?

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Using software screenshots in marketing materials

Including software screenshots can help or hurt your marketing.

Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs.

As tech companies develop print and digital marketing materials, it’s common to include screenshots of these dashboards. The dashboards can create a lot of value for the users. It’s understandable that the developers of the software want them included in marketing materials.

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Is paying for targeted ad impressions worth it?

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Online Banner Advertising

If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends.

Understanding the Value

Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing dollars. There are a few things to consider before saying yes or no to banner ad opportunities.

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Client Press Release: 4R Systems Serves as Lead Sponsor for The 2nd Retail & Consumer Goods Executive Summit

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The Summit takes place April 27-28, 2015, NASDAQ MarketSite in Times Square, NYC.

BERWYN, PA, April 16, 2015 – 4R Systems, Inc. announced it will serve as lead sponsor for Knowledge@Wharton’s High-Velocity Growth Series: The 2nd Retail & Consumer Goods Executive Summit. The Summit will take place April 27-28, 2015 in the NASDAQ MarketSite in Times Square, New York City. 4R is a leading provider of advanced inventory and supply chain services that help retailers increase profits by optimizing their inventory and related supply chain decisions.

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Client Press Release: Intersect Healthcare Formalizes Relationship with AppealMasters

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The two companies have served mutual clients for years, and going forward will present a more powerful, unified offering to hospitals needing to protect revenue and increase profitability.

April 15, 2015, Lutherville, MD—Intersect Healthcare, a leading developer of Payer Compliance, Audit & Denial Management software for healthcare providers, has formally partnered with AppealMasters, a team of highly specialized revenue recovery experts who provide appeals outsourcing and education to hospitals.

Intersect Healthcare is the pioneer in online solutions for managing audits, denials, and appeals. Its VERACITY™ software suite is a business process, workflow management and appeal communication tool designed to help providers accelerate their response to commercial denials and regulatory audits, as well as identify their underlying causes. VERACITY is now used by over 300 healthcare systems nationwide.

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Client Press Release: 4R Systems Introduces Allocation 2.0, a Multichannel Inventory Solution for Retailers

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Retailers are invited to meet with the 4R team January 11-13, 2015, at booth 3373 to learn how the company enables retailers to profit optimize their inventory, accurately matching supply with demand. 4R efficiently manages $45 billion annually in retailers’ revenue.

BERWYN, PA, Friday, January 9, 2015 – 4R Systems, Inc., a leading provider of advanced inventory and supply chain services that helps retailers increase profits by optimizing their inventory and related supply chain decisions, will be presenting its Allocation 2.0 solution for fashion and short season multichannel retail inventory. The company applies a scientific algorithm to inventory, recognizing it as a retailer’s greatest investment.

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4 Reasons to Avoid Negative Marketing Messages

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4 Reasons to Avoid Negative Marketing Messages

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media.

Negative marketing works, but should you do it?

Negative marketing can take many forms:

Speaking negatively about the competition

  • Brand X is always breaking and never reliable. Try Brand Z for the quality you deserve.
  • Tired of your insurance company putting you on hold? Call ABC Insurance to talk to real people who care.

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3 Reasons Website Graphic Sliders are Going Away

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Are those beautiful website billboards going away?

Example of Graphic SliderUsing well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward.

For several years graphic sliders have been a staple of both B2b and B2C websites. They’re a great way to put your most important content front and center, and “above the fold.” Above the fold is a term borrowed from newspapers, so the most important content is front page, top half.

If graphic sliders are so wonderful, why are some companies choosing not to use them? Here are 3 reasons:

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Client Press Release: 4R Systems Hosts “Elevate: Profit Optimising Retail Symposium”

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The symposium will be held 9 September 2014 at the exclusive St. Ermin’s Hotel, London, UK.

BERWYN, PA, Wednesday, August 13, 2014 – 4R Systems, Inc, a leading provider of advanced inventory and supply chain services, which help retailers gain significantly increased profits by optimising their omnichannel inventory and related supply chain decisions, will be hosting “Elevate: Profit Optimising Retail Symposium.” The symposium will take place 9 September 2014 at the exclusive St. Ermin’s Hotel, London, UK.

Keynote speaker for the symposium is Jason Scheffer, Vice President Inventory and Transportation for The Vitamin Shoppe. Scheffer will demonstrate how 4R Systems’ profit optimised inventory technology has helped The Vitamin Shoppe increase profit and productivity on its omnichannel inventory. [Read more…]

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