Creative Stream Marketing

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Client Press Release: 4R Systems Serves as Lead Sponsor for The 2nd Retail & Consumer Goods Executive Summit

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The Summit takes place April 27-28, 2015, NASDAQ MarketSite in Times Square, NYC.

BERWYN, PA, April 16, 2015 – 4R Systems, Inc. announced it will serve as lead sponsor for Knowledge@Wharton’s High-Velocity Growth Series: The 2nd Retail & Consumer Goods Executive Summit. The Summit will take place April 27-28, 2015 in the NASDAQ MarketSite in Times Square, New York City. 4R is a leading provider of advanced inventory and supply chain services that help retailers increase profits by optimizing their inventory and related supply chain decisions.

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Client Press Release: Intersect Healthcare Formalizes Relationship with AppealMasters

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The two companies have served mutual clients for years, and going forward will present a more powerful, unified offering to hospitals needing to protect revenue and increase profitability.

April 15, 2015, Lutherville, MD—Intersect Healthcare, a leading developer of Payer Compliance, Audit & Denial Management software for healthcare providers, has formally partnered with AppealMasters, a team of highly specialized revenue recovery experts who provide appeals outsourcing and education to hospitals.

Intersect Healthcare is the pioneer in online solutions for managing audits, denials, and appeals. Its VERACITY™ software suite is a business process, workflow management and appeal communication tool designed to help providers accelerate their response to commercial denials and regulatory audits, as well as identify their underlying causes. VERACITY is now used by over 300 healthcare systems nationwide.

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Client Press Release: 4R Systems Introduces Allocation 2.0, a Multichannel Inventory Solution for Retailers

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Retailers are invited to meet with the 4R team January 11-13, 2015, at booth 3373 to learn how the company enables retailers to profit optimize their inventory, accurately matching supply with demand. 4R efficiently manages $45 billion annually in retailers’ revenue.

BERWYN, PA, Friday, January 9, 2015 – 4R Systems, Inc., a leading provider of advanced inventory and supply chain services that helps retailers increase profits by optimizing their inventory and related supply chain decisions, will be presenting its Allocation 2.0 solution for fashion and short season multichannel retail inventory. The company applies a scientific algorithm to inventory, recognizing it as a retailer’s greatest investment.

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4 Reasons to Avoid Negative Marketing Messages

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4 Reasons to Avoid Negative Marketing Messages

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media.

Negative marketing works, but should you do it?

Negative marketing can take many forms:

Speaking negatively about the competition

  • Brand X is always breaking and never reliable. Try Brand Z for the quality you deserve.
  • Tired of your insurance company putting you on hold? Call ABC Insurance to talk to real people who care.

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3 Reasons Website Graphic Sliders are Going Away

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Are those beautiful website billboards going away?

Example of Graphic SliderUsing well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward.

For several years graphic sliders have been a staple of both B2b and B2C websites. They’re a great way to put your most important content front and center, and “above the fold.” Above the fold is a term borrowed from newspapers, so the most important content is front page, top half.

If graphic sliders are so wonderful, why are some companies choosing not to use them? Here are 3 reasons:

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Client Press Release: 4R Systems Hosts “Elevate: Profit Optimising Retail Symposium”

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The symposium will be held 9 September 2014 at the exclusive St. Ermin’s Hotel, London, UK.

BERWYN, PA, Wednesday, August 13, 2014 – 4R Systems, Inc, a leading provider of advanced inventory and supply chain services, which help retailers gain significantly increased profits by optimising their omnichannel inventory and related supply chain decisions, will be hosting “Elevate: Profit Optimising Retail Symposium.” The symposium will take place 9 September 2014 at the exclusive St. Ermin’s Hotel, London, UK.

Keynote speaker for the symposium is Jason Scheffer, Vice President Inventory and Transportation for The Vitamin Shoppe. Scheffer will demonstrate how 4R Systems’ profit optimised inventory technology has helped The Vitamin Shoppe increase profit and productivity on its omnichannel inventory. [Read more…]

Client Press Release: 4R Systems Serves as Gold Sponsor for the 13th Annual Retail Executive Summit: Retail Revolution

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The Summit serves C-suite retail executives and takes place June 18-20, 2014, at The Grand Del Mar in Del Mar, California

BERWYN, PA, Friday, June 13, 2014 – 4R Systems, Inc, a leading provider of advanced inventory and supply chain services that help retailers increase profits by optimizing their inventory and related supply chain decisions, announced its partnership with RIS as Gold Sponsor for the 13th Annual Retail Executive Summit, produced by Retail Infosystems News (RIS).

The summit provides thought leadership, learning workshops and networking opportunities for C-suite retail executives and those they lead. All sessions are interactive and will focus on effective strategies for:

  • Merchandising and Supply Chain Management
  • Customer Experience, E-Commerce and Innovation Management
  • Marketing, Sales and Promotions Management
  • IT Strategy and IT Architecture
  • Store Systems and Operations Strategy
  • Mobile and Social Management

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Client Press Release: 4R Systems Introduces its Advanced Inventory and Supply Chain Services to UK Retailers

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BERWYN, Pa., March 5, 2014 /via PRNewswire/ 4R Systems, Inc, a leading provider of advanced inventory and supply chain services that helps retailers increase profits by optimizing their inventory and related supply chain decisions, announced its participation in the Retail Business Technology Expo (RBTE) being held from 11-12 March 2014. The Expo serves European retailers and exhibitors offer solutions related to business growth, productivity, and customer experience.

Mark G. Garland, Vice President Sales & Client Development for 4R Systems, will be showing retailers how the company has helped retail and convenience store clients increase profitability as a result of higher sales levels on lowered inventory. Garland, a veteran in retail supply chain technologies, shared, “Retailers are increasingly challenged to deliver better customer experiences while lowering costs. 4R Systems’ retail clients achieve POI—Profit Optimized Inventory. We do this by tailoring our technology to each client’s specific business needs.”

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Click or Tap Here. Do we need to say that?

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A clear call to action improves visitor engagement on your website. You don’t need to dumb down your website content to get results. Here’s how engage your audience.

Make web sites intuitive

Social media

As we design websites and content management systems, clients sometimes ask, should we say, “Click here” so people know to click that? The answer is always no.

A web page, and an entire website, should be so intuitive that people know where to click without you telling them. A well-designed website doesn’t only look great, it leads people to the pages they want to view. Even more, a well-designed website should lead people to the pages you want them to view.

The nature of the web is to click—or to tap if you’re using a mobile device. Because this isn’t the first website you’ve ever visited, you know from experience the picture above only serves as a supporting visual, even if not well. You probably didn’t try to click it. It’s much different than a call to action. [Read more…]

5 words to avoid in technology marketing

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Make strong statements about your software or technology solution without using meaningless buzzwords.

5 buzzwords to avoid in technology marketingTechnology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t be proven.

Innovative

This means, “the act of introducing or the state of being introduced,” according to the dictionary. Your technology may actually be innovative; however, all other technology companies are innovative to some degree or another. Since it’s the nature of technology companies to innovate, you’re just doing what is the most basic, expected level of work in your industry. Being innovative doesn’t set you apart from all other tech companies. [Read more…]

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