Content marketing is critical to effectively market your B2B services and solutions. Your prospects come to your website for a few main reasons. Some may end up there unintentionally. However, most are there because they saw something on social media or in a Google search that led them to your website. You need to effectively capture the attention of every visitor and keep them engaged. Then, you need to move them through the process from being a website visitor to becoming a client. The only way to do that is to share relevant, engaging, and informative content that is easy to access and understand. Two very effective types of content marketing that help turn prospects into clients are case studies and success stories. When evaluating the most important types of content, Marketing Charts found that case studies (and success stories) were the top format for buyers at the middle of the funnel. Both types of content help persuade and inform your clients by building trust and showcasing...
