Many businesses introduce a new product or service by saying, “Our customers have asked for this…”
You’ve seen TV commercials or seen ads that say something like this:
“Our customers asked for an easier way to…” Or, “Our customers asked us to make our vacuums more powerful.” You get the idea.
Whether you work in a technology company or a consumer business, some shy away from saying this, because they don’t want to appear as if they are reactive. They believe they should look proactive enough that their customers never have to ask for a new product feature or service, that the company is way ahead of the curve. That’s not always the best approach.
Here are four immediate benefits of letting people know that your customers have asked for more:
1. It shows you’re listening and have the pulse of your customers.
How else would you know what customers want unless you have a system in place and a culture where there is open dialog? Have all the best inventions come only from companies, or are great products and services partly a result of companies listening to their customers’ needs?