Creative Stream Marketing

A Marketing-Communications & Creative Agency

Client Press Release: 4R Systems Introduces its Advanced Inventory and Supply Chain Services to UK Retailers

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BERWYN, Pa., March 5, 2014 /via PRNewswire/ 4R Systems, Inc, a leading provider of advanced inventory and supply chain services that helps retailers increase profits by optimizing their inventory and related supply chain decisions, announced its participation in the Retail Business Technology Expo (RBTE) being held from 11-12 March 2014. The Expo serves European retailers and exhibitors offer solutions related to business growth, productivity, and customer experience.

Mark G. Garland, Vice President Sales & Client Development for 4R Systems, will be showing retailers how the company has helped retail and convenience store clients increase profitability as a result of higher sales levels on lowered inventory. Garland, a veteran in retail supply chain technologies, shared, “Retailers are increasingly challenged to deliver better customer experiences while lowering costs. 4R Systems’ retail clients achieve POI—Profit Optimized Inventory. We do this by tailoring our technology to each client’s specific business needs.”

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Click or Tap Here. Do we need to say that?

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A clear call to action improves visitor engagement on your website. You don’t need to dumb down your website content to get results. Here’s how engage your audience.

Make web sites intuitive

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As we design websites and content management systems, clients sometimes ask, should we say, “Click here” so people know to click that? The answer is always no.

A web page, and an entire website, should be so intuitive that people know where to click without you telling them. A well-designed website doesn’t only look great, it leads people to the pages they want to view. Even more, a well-designed website should lead people to the pages you want them to view.

The nature of the web is to click—or to tap if you’re using a mobile device. Because this isn’t the first website you’ve ever visited, you know from experience the picture above only serves as a supporting visual, even if not well. You probably didn’t try to click it. It’s much different than a call to action. [Read more…]

Client Press Release: IRG Exhibits at the NRF’s 103rd Annual Convention and Expo

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The company will be showcasing Total Security Management, and the 2014 show marks the seventh straight year IRG will exhibit.

PITTSBURGH, PA, December 31, 2013 – Industry Retail Group, Inc. (IRG), a leading provider of retail-centric broadband-based applications and services, announced its participation at the 2014 National Retail Federation’s 103rd Annual Convention and Expo—Retail’s Big Show. The Expo will take place from January 13-14, 2014 at the Jacob K. Javits Convention Center in New York City.

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5 words to avoid in technology marketing

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Make strong statements about your software or technology solution without using meaningless buzzwords.

5 buzzwords to avoid in technology marketingTechnology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t be proven.

Innovative

This means, “the act of introducing or the state of being introduced,” according to the dictionary. Your technology may actually be innovative; however, all other technology companies are innovative to some degree or another. Since it’s the nature of technology companies to innovate, you’re just doing what is the most basic, expected level of work in your industry. Being innovative doesn’t set you apart from all other tech companies. [Read more…]

4 Benefits of Saying, “Our Customers Have Asked…”

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Many businesses introduce a new product or service by saying, “Our customers have asked for this…”

You’ve seen TV commercials or seen ads that say something like this:

“Our customers asked for an easier way to…” Or, “Our customers asked us to make our vacuums more powerful.” You get the idea.

Whether you work in a technology company or a consumer business, some shy away from saying this, because they don’t want to appear as if they are reactive. They believe they should look proactive enough that their customers never have to ask for a new product feature or service, that the company is way ahead of the curve. That’s not always the best approach.

Here are four immediate benefits of letting people know that your customers have asked for more:

1. It shows you’re listening and have the pulse of your customers.

How else would you know what customers want unless you have a system in place and a culture where there is open dialog? Have all the best inventions come only from companies, or are great products and services partly a result of companies listening to their customers’ needs?

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Client Press Release: Industry Retail Group (IRG) Reports Technology Trend

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IRG delivers next-generation broadband-powered applications and services to retailers and other multi-site organizations across North America.

BETHESDA, MD, April 24, 2013 – Industry Retail Group, Inc. (IRG), a leading provider of retail-centric broadband-based applications and services, recently hosted a round-table discussion with retail leaders and offered their insights into why multi-site retail chains are gravitating toward IPSec (Internet Protocol Security) networks and away from MPLS (Multiprotocol Label Switching) networks. IRG offers both network topologies and will design, implement, and manage either, depending on the customer’s specific needs.

MPLS can be delivered over broadband services like Ethernet, T1 or DSL connection, and is used to create private Layer 3 networks to efficiently implement flow control, traffic shaping, or queuing in support of differential service on the network. Gabriel Martinez, IRG’s Chief Technology Officer stated, “Both MPLS and IPSec have inherent strengths. As retailers set out to change the in-store customer experience, the demand on the communication infrastructure to support feature-rich applications changes as well. Thus, costly T1 access no longer satisfies the need for speed and performance. With the exploding prevalence of super-high-speed and low-cost access technologies, that bottleneck is removed. Customers now have a tremendous amount of flexibility and portability with other topologies that can take better advantage of this new wave of network enablers, such as IPSec VPNs.”

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Client Press Release: L’Oréal Professional, Division of L’Oréal Canada, selects MCF Tech

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The company required a solution that delivered both simplicity and scalability. MCF Tech addressed the challenge of connecting distributed field staff and resources with real-time collaboration.

Cleveland, OH – March 22, 2013

MCF Technology Solutions, a leading developer of platform-based technology solutions for companies worldwide, including the Fortune 50, announced its selection by L’Oréal Professionnel Canada to create a cloud-based tracking system for field staff and resources.

L’Oréal Professionnel Canada needed a way to manage resources and schedules for educational and training sessions held in its salons and other venues across Canada. The educational and training sessions are key to the company’s growth, so it needed to improve productivity in this division. About 75 field staff had been manually tracking these events using a spreadsheet system. By nature, the spreadsheet system did not allow for collaboration or real-time updates, which cause scheduling conflicts and misinformation.

Alain LaRoche, Director of Professional Development, shared, “Getting our solution from MCF Tech was so easy. They understood our challenges and delivered the functionality we needed. It’s simple, accurate, and dramatically increases our efficiency in this division.”

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