Blog

How to Use Audience Personas to Improve Your Content Marketing Strategy

How to Use Audience Personas to Improve Your Content Marketing Strategy

Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that have greatly impacted the efforts of marketers. Buyers also behave much differently today than they did in the early 2000’s. While these increases in technology and changes in consumer behavior have brought about many challenges, they have also forced businesses to become more creative and develop better ways to market their products and services. Something I find extremely ironic is that one of the most modern and effective methods of marketing today has actually been around...

read more

About Our Blog

The Creative Stream Team follows marketing best practices, yet also challenges popular thinking. Best practices are just that: the best.

Popular thinking isn’t always the best idea in every case, which is why you need a marketing partner who will guide you in the right way and remove obstacles to your success.

We share some marketing best practices here, and also share the truth to keep you informed.

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.