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Boost Conversions with Customer Journey Maps

Boost Conversions with Customer Journey Maps

Think about the last thing you purchased. It could've been a coffee on your morning commute. Maybe you purchased new shoes for your kids or yourself or perhaps something bigger, like a car or a major home appliance. Whatever it was, think about the steps you took to get that item. At some point, you realized you had a need or desire for that product or service. If it was a routine purchase, you probably didn't think much about it. If you tried a new brand or purchased a large-ticket item, you likely followed a series of steps. This decision-making process can have many names. Marketers call this the customer journey. What is the Customer Journey? The customer journey encompasses the path a person takes to purchase something. It starts from the time he or she recognizes a need. It covers the first interaction with a product or brand through the eventual purchase of a new product or service. Understanding the customer journey is key for B2B tech marketing to be effective. Identifying...

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The Creative Stream Team follows marketing best practices, yet also challenges popular thinking. Best practices are just that: the best.

Popular thinking isn’t always the best idea in every case, which is why you need a marketing partner who will guide you in the right way and remove obstacles to your success.

We share some marketing best practices here, and also share the truth to keep you informed.

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