B2B Tech Marketing Capabilities

Marketing Strategy

Your marketing strategy is the plan of what to do, when to do it, and how to do it.

You have more choices than ever when it comes to marketing opportunities. A smart marketing strategy considers the right marketing tactics for your business as a piece of the puzzle. When properly assembled, you will achieve your desired business results.

We will partner with you to understand where your business is today, and what you want it to become.

Together, we will help you design a marketing strategy around proven marketing principles that are tailored to your business.

Branding • Brand Messaging • Brand Positioning

Brand messaging and brand positioning are two distinct aspects of branding. Yet they are closely intertwined. Every brand has a message and every brand has a position in the market. If you don’t strengthen your messaging, buyers will make their own conclusions. A strong brand message is powerful enough to persuade buyers to think what you want them to think.

Every brand promises something. You can buy dishes at a dollar store, or from an upscale department store. They each promise something different.

The upscale department store is promising you guaranteed quality, modern style, and the sense you’ve purchased something that reflects who you are. The dollar store promises low cost dishes – nothing else. Both companies can be equally profitable, but each must deliver on their promises.

We use a proven process to develop and strengthen your company’s brand message so it resonates deeply with your audience. Your clients will choose you and become brand loyalists because they trust you to exceed their expectations.

Content Writing

You’re the expert. It’s time to share what you know. Your prospects are tired of sales pitches. They are looking for information that engages, entertains, and educates them.

Today, businesses need to create something of value to share with their target audience. This is done by providing content to educate your audience and letting them conclude for themselves that you have what they want, not just what they need.

We will work with your subject matter experts (SME) to develop accurate, engaging, and actionable content. The final product can be:

• Case studies
• White papers
• Blog posts
• eBooks
• Informative emails
• Social media posts
• …or anything else in written form

Graphic Design

Your business requires its own look and style. All of your company’s designs should further build and reinforce your brand.

Effective designs should look amazing and evoke a response. Your audience should get a sense of your expertise, your product quality, and your personality from a one-second glance at your marketing materials.

We deliver professional, creative designs to catch the attention of your target audience.

Email Marketing

Email marketing is a powerful, cost-effective tool that helps strengthen client and prospect relationships.

Custom email campaigns and designs enable you to distribute content that gets attention and drives your readers to action. Combined with other marketing efforts, email marketing can help expand your audience and grow your business.

We write, design, code, and coordinate all email communications with your prospect and customer lists.

Search Engine Optimization (SEO)

Making your website discoverable on Google and other search engines is very important for B2B tech companies.

Our comprehensive SEO services will help you identify the most important keywords to target, and put together a plan to boost your organic traffic and search visibility.

Social Media Marketing

Social media makes it easier than ever—in history—to connect with those interested in what you’re offering. A well-planned social media editorial calendar can help you engage with your audience and bring them into your sales funnel.

Within each social media platform, there are options for company pages, ads, campaigns, and more to market your products or services. Which social media sites you should use depends on your audience.

We help you navigate social media so you use the right platforms to engage with your current audience, and help it expand.

Website Design

Your website content and design should powerfully present your brand before a visitor ever reads a word or clicks a link. A sharpened website has graphics and designs that attract visitors, content that engages, and strong calls to action (CTAs) throughout.

Websites should be designed around the type and amount of content presented. Whether you want to increase traffic, improve lead generation, or sell more in your online store, the website design should help facilitate the end goal.

Reinforce your brand, create a positive customer experience, and get the results you want from your site by improving the overall look and feel.

Website Development

A powerful website design is critical, but so is the backend of your site. Your website is useless if it doesn’t load quickly or if it isn’t fully optimized for today’s technology.

Website development involves all the underlying code which makes your website perform and look the way it should. Everything from the hyperlinks to the size and position of text and images are controlled on the backend of the website.

Professional website development isn’t necessarily seen, but when it’s lacking, you and your visitors know it. Optimize your website for peak performance, appearance, and functionality.

Digital Advertising

While focusing on evergreen content to drive organic traffic delivers a much great Marketing ROI, sometimes you need leads and results more quickly.

If you have the budget, digital advertising is an effective way to promote your marketing across different digital channels to boost its visibility. Our team has experience in running paid ads for social and on other platforms.

WordPress Maintenance

Your website is one of your most important marketing assets. If it’s built on WordPress, you are in good company. Almost half of all websites are built on WordPress!

Because there are so many WordPress websites, hackers are constantly looking for ways to exploit vulnerabilities.

Regular backups and updates are the best ways to ensure your site is secured and protected from hacking attempts.