3 Stats at a Glance…
2. Despite ChatGPT’s explosive growth, Google is still beating Bing in search. Search Engine Land.
3. A majority (52%) of B2B buying decision-makers, as well as a majority (54%) of C-level executives, spend at least one hour per week reading thought leadership content. Edelman.
Target Market (n)
A group of people a business has identified as their ideal customers. The group often shares one or more set of characteristics, which can include demographics, location, or psychographics.
Understanding Your Target Audience with Personas
Buyer personas help marketers create a life-like description of their target audience, which helps them gain a stronger understanding of who they should be attempting to attract through their messaging and campaigns. Think of a persona as a written guide that keeps you focused on the thoughts, feelings, attitudes, and demographics of your customers.
News Curated for You
Reddit has been making a lot of headlines lately. The forum-based social networking platform most recently announced a new expanded partnership with Cision to help provide more real-time trend data to Cision’s audience. This announcement comes only a month after Google entered into a partnership with Reddit to train its AI algorithms, and only a few weeks after going public for the first time. Reddit.
Pinterest, in partnership with UC Berkeley and the Integrity Institute, has created a Field Guide to Non-Engagement Signals to help other businesses find alternative ways to rank content, which involve removing or limiting clickbait content and replacing it with content that is more suitable to long-term user retention. Pinterest.
Starting January 1, 2025, a new Florida law will restrict access to social media sites for children 15 and under. Fourteen and fifteen-year-olds may still have accounts with parental consent, but the new legislation bars anyone under the age of 14 from creating new accounts. Mashable.
“The best marketers are farmers, not hunters. Plant, tend, plow, fertilize, weed, repeat. Let someone else race around after shiny objects.”
—Seth Godin
Marketing Micro Tip
Ever feel like you hit a creative wall? It happens to the best of us at times. Did you know that handwriting can boost creativity? It’s a simple, inexpensive way to get out of a creative slump. Source
