Streamlined Archive

3 Stats at a Glance...1. When evaluating the most important types of content, case studies (and success stories) were the top format for buyers at the middle of the funnel. Marketing Charts. 2. Four out of ten survey respondents said that the...

3 Stats at a Glance...1. Search terms with 7-8 words in them have nearly doubled since the launch of ChatGPT. Search Engine Land. 2. Only 41% of B2B marketers have a documented B2B content marketing strategy. Gartner. 3. 84% of B2B marketers say...

3 Stats at a Glance...1. Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company. InMoment. 2. Nearly all marketers (94%) read online articles when researching new solutions. Another 81% use...

3 Stats at a Glance...1. 95% of purchasing decisions are subconscious. Inc.com. 2. 62% of decision-makers prefer content that speaks to their specific pain points. CMI and SmartBrief. 3. 30% of customers are willing to pay more for excellent...

3 Stats at a Glance...1. Companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers. McKinsey & Company. 2. For the average B2B...

3 Stats at a Glance...1. 75% of B2B decision-makers are listening to podcasts. They are listening to learn new things and source information. PodPod. 2. 91% of B2B buyers have at least one reason or past negative experience that prevents them from...

3 Stats at a Glance...1. The first marketing email was sent in 1978 and resulted in $13 million in sales. Smart Insights. 2. Despite ChatGPT's explosive growth, Google is still beating Bing in search. Search Engine Land. 3. A majority (52%) of B2B...