3 Stats at a Glance…
1. 95% of purchasing decisions are subconscious. Inc.com.
2. 62% of decision-makers prefer content that speaks to their specific pain points. CMI and SmartBrief.
3. 30% of customers are willing to pay more for excellent service. CGS.
Pain Points (n)
A set of shared challenges that are persistent and frustrating for your customers.
Turn Pain Points into Profits with Marketing Messages
A core function of marketing is to break down complex information in a way that resonates with a target audience on an emotional level. Marketers leverage customer pain points in campaigns and messaging to highlight how a company’s products or services can solve specific problems. Here is a complete guide on understanding and using customer pain points to grow your business.
News Curated for You
TikTok introduced Symphony Digital Avatars, which are AI-generated influencers. The social media company aims to help marketers and small businesses leverage the power of influencers to reach a wider audience. TikTok.
The DOJ is suing Adobe for deceptive pricing and subscription practices. The lawsuit claims that Adobe has been automatically enrolling some customers in its most expensive subscription plans and hiding the terms, pricing details, and expensive cancellation policies from view. RetailWire.
Nvidia has soared to the most valuable company, surpassing Apple and Microsoft and reaching a market value of $3.34 trillion. The surge in growth is due to a major increase in demand for its computer chips to be used in new AI technologies. Reuters.
“More is missed by not looking than not knowing.”
—Thomas McCrae
Marketing Micro Tip
There is an old Japanese merchant principle that all businesses can learn from.
A long time ago, Ohmi merchants followed a business philosophy known as “Sanpo-yoshi.”
The word sanpo means “three” or “three-way” and yoshi means “good.”
Sanpo-Yoshi means that merchants should do things that are good for them, good for their customers, and good for society.
This philosophy is still at the heart of many 100-year-old+ Japanese companies.
Try applying this to your business and marketing practices. If you do things that equally serve you, your clients, and society, you will find success and feel more deeply rewarded.
Unforgettable
Is social media as bad as smoking or drinking? The U.S. Surgeon General thinks so.
