Have you ever made a plan that went off track because of factors you couldn't predict or control? Most people have experienced this at some point. It's easy to think that making plans is futile because they don’t always work out. Not everything in life goes our way but that doesn't mean we shouldn't plan. This is especially true in marketing. You need to have goals—and plans to hit those goals—so that everyone on your team is rowing the same way. Proper planning can give you clear direction and help you create more meaningful content your audience wants. Once you have a B2B tech content marketing strategy, the next step is to create a content calendar. Over the years, I have created many content calendars. I've also talked with other peers, read many articles, and tried out different templates. I'll share what I've seen, what has worked, and some tips to ensure your content marketing calendar is effective.Content Calendar vs. Social Media Calendar vs. Editorial CalendarDefinitions...
