Nearly every business has written a press release at one time or another. We have worked with a few clients in the past that didn’t really see the need or value of producing press releases. This could be for a number of reasons. Some of our clients were not wild about writing press releases because they saw them as extra work with little to no payoff. Some perceived press releases as something only large companies do. Most of our tech clients saw the value, published press releases, and enjoyed growth.
Before sharing the five ingredients you should include in your press releases, it’s important to understand “the why.” Why are press releases important and how can they benefit your business?