by Sam Hoffman | Aug 27, 2018 | B2B marketing, B2C marketing, Marketing, Marketing Strategy, Tech Marketing
When you align sales and marketing, both departments benefit, and sales increase. In tech companies, sales and marketing can seem very similar. If you went to college for marketing, chances are you have also taken a variety of courses on sales. This is because both...
by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing
If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...
by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing
Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...
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