by Sam Hoffman | May 9, 2022 | B2B marketing, Content Writing, Email Marketing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Tech Marketing
People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy being executed today....
by Sam Hoffman | Apr 20, 2022 | B2B marketing, Content Writing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Social Media Marketing, Tech Marketing
Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful of clients. It makes...
by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing
Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are,...
by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing
If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your...
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