by John Centofanti | Feb 22, 2021 | B2B marketing, B2C marketing, Marketing, Tech Marketing
There is a waiting game in marketing not many talk about and sometimes refuse to acknowledge. Follow these gardening principles to reap a good business harvest and grow your business. My grandfather was born in 1900 in Italy. He came to America around 1930. By the...
by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...
by John Centofanti | Apr 2, 2018 | B2B marketing, Branding, Marketing, Tech Marketing, Website Design, Website Development, Website Trends
Overview New website features, styles, and trends appear daily. Some disappear quickly and others become a standard that other sites follow for years. Best practices for websites may be technical or related to design and content. Some standards have remained for...
by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing
Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are, you...
by John Centofanti | Nov 12, 2016 | B2B marketing, B2C marketing, Brand Messaging, Branding, Graphic Design, Marketing, Tech Marketing, Website Design
Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs. As...
by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing
If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...
by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing
Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....
by John Centofanti | Oct 7, 2014 | B2B marketing, B2C marketing, Marketing, Website Design, Website Trends
Are those beautiful website billboards going away? Using well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward. For several years graphic sliders have been a staple of both B2b and B2C...
by John Centofanti | Jan 15, 2014 | B2B marketing, B2C marketing, Marketing, Website Design, Website Trends
A clear call to action improves visitor engagement on your website. You don’t need to dumb down your website content to get results. Here’s how engage your audience. Make web sites intuitive As we design websites and content management systems, clients...
by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing
Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...
by John Centofanti | Oct 3, 2013 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Email Marketing, Marketing, Marketing Content, Tech Marketing
Many businesses who value customer service introduce a new product or service by saying, “Our customers have asked for this…” You’ve seen TV commercials or seen ads that say something like this: “Our customers asked for an easier way...
by John Centofanti | Jan 23, 2012 | B2B marketing, B2C marketing, Marketing, Social Media Marketing, Tech Marketing
A client once shared that he did not want social media icons like Facebook and LinkedIn on his new website. He felt they were distracting and would only drive visitor traffic away from his business website. To those engaged in social media marketing, his idea might...
by John Centofanti | Nov 15, 2011 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products, we’re consuming...
by John Centofanti | Nov 15, 2011 | Brand Messaging, Brand Positioning, Branding
Branding Can Be Painful Branding is the foundation of your marketing. It’s nothing new. In fact, the word “branding” became popular in the days when one rancher “branded” his special cattle to distinguish them from another rancher’s ordinary cattle. Today, branding...
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