A Marketing-Communications & Creative Agency
New website features, styles, and trends appear daily. Some disappear quickly and others become a standard which other sites follow for years.
Best practices for websites may be technical or related to design and content. Some standards have remained for years, while others change year after year.
Think of some website features or styles you’ve experienced:
Including software screenshots can help or hurt your marketing.
Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs.
As tech companies develop print and digital marketing materials, it’s common to include screenshots of these dashboards. The dashboards can create a lot of value for the users. It’s understandable that the developers of the software want them included in marketing materials.
Using well-designed graphic sliders are a great way to engage your audience, present them with featured content, and put your best foot forward.
For several years graphic sliders have been a staple of both B2b and B2C websites. They’re a great way to put your most important content front and center, and “above the fold.” Above the fold is a term borrowed from newspapers, so the most important content is front page, top half.
If graphic sliders are so wonderful, why are some companies choosing not to use them? Here are 3 reasons:
A clear call to action improves visitor engagement on your website. You don’t need to dumb down your website content to get results. Here’s how engage your audience.
As we design websites and content management systems, clients sometimes ask, should we say, “Click here” so people know to click that? The answer is always no.
A web page, and an entire website, should be so intuitive that people know where to click without you telling them. A well-designed website doesn’t only look great, it leads people to the pages they want to view. Even more, a well-designed website should lead people to the pages you want them to view.
The nature of the web is to click—or to tap if you’re using a mobile device. Because this isn’t the first website you’ve ever visited, you know from experience the picture above only serves as a supporting visual, even if not well. You probably didn’t try to click it. It’s much different than a call to action. [Read more…]
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