Use Personas to Improve Your Content
Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...
Do You Have a Product, a Solution, or a Service?
Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are, you...
Do Software Screenshots Improve Your Marketing?
Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs. As...
Is Paying for Targeted Ad Impressions Worth it?
If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...
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