Brand Messaging Content - Creative Stream Marketing

Stop Weakening Your Message with this Word

by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing

The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...

Use Personas to Improve Your Content

by Sam Hoffman | Oct 8, 2018 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Tech Marketing

Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...

Do You Have a Product, a Solution, or a Service?

by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing

Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are, you...

Do Software Screenshots Improve Your Marketing?

by John Centofanti | Nov 12, 2016 | B2B marketing, B2C marketing, Brand Messaging, Branding, Graphic Design, Marketing, Tech Marketing, Website Design

Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs. As...

Is Paying for Targeted Ad Impressions Worth it?

by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing

If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...

4 Reasons to Avoid Negative Marketing Messages

by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....

Stop Weakening Your Message with this Word

Use Personas to Improve Your Content

Do You Have a Product, a Solution, or a Service?

Do Software Screenshots Improve Your Marketing?

Is Paying for Targeted Ad Impressions Worth it?

4 Reasons to Avoid Negative Marketing Messages

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