by John Centofanti | Aug 26, 2020 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
The use of unprecedented has certainly only been followed by uncertain. Unprecedented A quick search of my inbox a few months back showed more than 300 instances of the word “unprecedented“ and over 450 instances of the word “uncertain.” Add to that the number of...
by Sam Hoffman | Oct 8, 2018 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Tech Marketing
Marketing is not an exact science and can seem very abstract. On top of that, the marketing industry is evolving at a much quicker pace than other areas of business. Social media, smartphones, and ad block features in web browsers are just a few of the things that...
by John Centofanti | Jul 20, 2017 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Campaigns, Tech Marketing
Many tech companies refer to their offering as a product, others call it a solution, and still others refer to their service. What’s the best way to market your offering? { If you are routinely charging different rates or prices for your offering, chances are,...
by John Centofanti | Nov 12, 2016 | B2B marketing, B2C marketing, Brand Messaging, Branding, Graphic Design, Marketing, Tech Marketing, Website Design
Including software screenshots can help or hurt your marketing. Many tech companies develop proprietary software that includes dashboards to help users monitor some aspect of their business in real time. Many of these dashboards have interactive or static graphs. As...
by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing
If your banner ad is seen by 75,000 website visitors, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your...
by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing
Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....
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