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7 Ways to Know if You Should Hire a Marketing Agency

by Sam Hoffman | Apr 20, 2022 | B2B marketing, Content Writing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Social Media Marketing, Tech Marketing

Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful of clients. It makes...

5 Words to Avoid in Technology Marketing

by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...

Do Social Media Icons Drive Traffic Away from Your Website?

by John Centofanti | Jan 23, 2012 | B2B marketing, B2C marketing, Marketing, Social Media Marketing, Tech Marketing

A client once shared that he did not want social media icons like Facebook and LinkedIn on his new website. He felt they were distracting and would only drive visitor traffic away from his business website. To those engaged in social media marketing, his idea might...

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