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5 Words to Avoid in Technology Marketing

by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...

4 Customer Service Benefits of Saying, “Our Customers Have Asked…”

by John Centofanti | Oct 3, 2013 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Email Marketing, Marketing, Marketing Content, Tech Marketing

Many businesses who value customer service introduce a new product or service by saying, “Our customers have asked for this…” You’ve seen TV commercials or seen ads that say something like this: “Our customers asked for an easier way...

Do Social Media Icons Drive Traffic Away from Your Website?

by John Centofanti | Jan 23, 2012 | B2B marketing, B2C marketing, Marketing, Social Media Marketing, Tech Marketing

A client once shared that he did not want social media icons like Facebook and LinkedIn on his new website. He felt they were distracting and would only drive visitor traffic away from his business website. To those engaged in social media marketing, his idea might...

Why Content Development is Important for Business Growth

by John Centofanti | Nov 15, 2011 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing

Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products, we’re consuming...

4 Customer Service Benefits of Saying, “Our Customers Have Asked…”

Why Content Development is Important for Business Growth

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