by Sam Hoffman | Jan 29, 2025 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy
Have you ever made a plan that went off track because of factors you couldn’t predict or control? Most people have experienced this at some point. It’s easy to think that making plans is futile because they don’t always work out. Not everything in life...
by Sam Hoffman | Dec 16, 2024 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy
In Pirates of the Caribbean: The Curse of the Black Pearl, there’s a scene where two of the main protagonists are stranded on an island. After locating and indulging in a rumrunner’s secret stash on the island, Jack Sparrow, the main character of the...
by Sam Hoffman | Nov 5, 2024 | Streamlined
3 Stats at a Glance… 1. When evaluating the most important types of content, case studies (and success stories) were the top format for buyers at the middle of the funnel. Marketing Charts. 2. Four out of ten survey respondents said that the number of...
by Sam Hoffman | Nov 5, 2024 | B2B marketing, Content Writing, Marketing, Marketing Content
Content marketing is critical to effectively market your B2B services and solutions. Your prospects come to your website for a few main reasons. Some may end up there unintentionally. However, most are there because they saw something on social media or in a Google...
by Sam Hoffman | Sep 12, 2024 | Streamlined
3 Stats at a Glance… 1. Search terms with 7-8 words in them have nearly doubled since the launch of ChatGPT. Search Engine Land. 2. Only 41% of B2B marketers have a documented B2B content marketing strategy. Gartner. 3. 84% of B2B marketers say content marketing...
by Sam Hoffman | Sep 12, 2024 | B2B marketing, Brand Messaging
Do you remember writing essays when you were in school? If you were like me, you tried to avoid doing an outline until you were eventually forced to as part of a larger research paper. Outlining can feel like a pain at times, but it serves a very important purpose. It...
by Sam Hoffman | Aug 15, 2024 | Streamlined
3 Stats at a Glance… 1. Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company. InMoment. 2. Nearly all marketers (94%) read online articles when researching new solutions. Another 81% use product reviews,...
by Sam Hoffman | Aug 15, 2024 | B2B marketing, Marketing Strategy
Think about the last thing you purchased. It could’ve been a coffee on your morning commute. Maybe you purchased new shoes for your kids or yourself or perhaps something bigger, like a car or a major home appliance. Whatever it was, think about the steps you...
by Sam Hoffman | Jul 11, 2024 | Streamlined
3 Stats at a Glance… 1. 95% of purchasing decisions are subconscious. Inc.com. 2. 62% of decision-makers prefer content that speaks to their specific pain points. CMI and SmartBrief. 3. 30% of customers are willing to pay more for excellent service. CGS. Pain...
by Sam Hoffman | Jul 11, 2024 | B2B marketing, Marketing Strategy
Understanding and Solving Your Customer’s Challenges People often misunderstand the true purpose of marketing. Some think it is to design and write content. Others think it is to manage ads and hand off perfectly qualified leads to your sales reps. These are...
by Sam Hoffman | Jun 5, 2024 | B2B marketing, Marketing Strategy
Understanding your target audience is paramount in marketing. However, they aren’t the only group you need to research and understand. You also need to understand your competitors. More specifically, you need to know what’s working for them and how they are attracting...
by Sam Hoffman | Jun 5, 2024 | Streamlined
3 Stats at a Glance… 1. Companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers. McKinsey & Company. 2. For the average B2B Software company, 65%...
by Sam Hoffman | May 1, 2024 | Streamlined
3 Stats at a Glance… 1. 75% of B2B decision-makers are listening to podcasts. They are listening to learn new things and source information. PodPod. 2. 91% of B2B buyers have at least one reason or past negative experience that prevents them from placing orders...
by Sam Hoffman | May 1, 2024 | B2B marketing, Marketing Strategy, Tech Marketing
A Practical Market Research Guide for B2B Technology Companies Before you attempt to identify buyer personas, you should conduct market research on your target audience. Here is a comprehensive guide on how to perform market research. Importance of Market Research for...
by Sam Hoffman | Apr 2, 2024 | Streamlined
3 Stats at a Glance… 1. The first marketing email was sent in 1978 and resulted in $13 million in sales. Smart Insights. 2. Despite ChatGPT’s explosive growth, Google is still beating Bing in search. Search Engine Land. 3. A majority (52%) of B2B buying...
by Sam Hoffman | Apr 2, 2024 | B2B marketing, Marketing Strategy
If you have worked in marketing for any amount of time or even if you took marketing classes, then you likely encountered or worked on buyer personas already. They can sometimes be called an audience persona or marketing persona, but these all mean the same thing....
by Sam Hoffman | Feb 22, 2023 | B2B marketing, Content Writing, Marketing Content
Written Content is Still King Podcasts have gained 383.7 million listeners worldwide as of 2022, but written content is still the most essential pillar of marketing today. WordPress found there are 409 million people actively viewing more than 20 billion website pages...
by Sam Hoffman | Feb 2, 2023 | B2B marketing, Graphic Design, Website Design
What comes to mind when you think of the word design? Maybe you think of an artist sitting in front of a canvas to paint. Maybe you picture yourself drawing or sketching with a pencil and paper. Or maybe you think about the elements of a design, like shapes, colors,...
by Sam Hoffman | Sep 26, 2022 | B2B marketing, Content Writing, Marketing Content, Marketing Strategy
On September 9th, 2022, Google finished its rollout of the “Google Helpful Content Update.” Then, Google announced a new core update in September 2022 that completed rolling out on September 26. Both of these updates are on the heels of a previous core...
by Sam Hoffman | May 25, 2022 | B2B marketing, Marketing, Marketing Strategy, Tech Marketing
Business owners and leaders often wear many hats. You’re the CEO, the CFO, the COO, and oftentimes, the marketing department. In small or midsize companies, there is often only one marketing person who may also be in charge of sales or another department. As your...
by Sam Hoffman | May 9, 2022 | B2B marketing, Content Writing, Email Marketing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Tech Marketing
People buy from brands that they trust. The most effective way any company can build trust with its audience is through educational and informative content. This is why content marketing has become a critical part of every good marketing strategy being executed today....
by Sam Hoffman | Apr 20, 2022 | B2B marketing, Content Writing, Marketing, Marketing Campaigns, Marketing Content, Marketing Strategy, Social Media Marketing, Tech Marketing
Marketing should be a core business function for every company. Smaller B2B tech companies do not always start out with a marketing department though. In our experience, many companies don’t possess a marketing plan until they’ve landed a handful of clients. It makes...
by Sam Hoffman | Apr 6, 2022 | B2B marketing, Marketing Content, Press Release
Creative Stream Marketing has launched a new SEO service for B2B tech companies. The new service will supplement the company’s branding strategy, content marketing, and related digital marketing services. The service aims to help new and existing clients improve their...
by Sam Hoffman | Feb 10, 2022 | B2B marketing, Branding, Marketing, Marketing Strategy, Tech Marketing
Marketing is all about creating a journey for your audience. As a B2B tech company, your marketing content should engage buyers so they want to connect with your brand. Good marketing makes it easy and enjoyable for customers to buy and re-enter your funnel. Ensuring...
Recent Comments