by John Centofanti | Apr 15, 2015 | B2B marketing, Brand Messaging, Branding, Client Press Release, Client Work, Marketing, Press Release, Tech Marketing
The two companies have served mutual clients for years, and going forward will present a more powerful, unified offering to hospitals needing to protect revenue and increase profitability. April 15, 2015, Lutherville, MD—Intersect Healthcare, a leading developer of...
by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing
Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....
by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing
Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...
by John Centofanti | Oct 3, 2013 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Email Marketing, Marketing, Marketing Content, Tech Marketing
Many businesses introduce a new product or service by saying, “Our customers have asked for this…” You’ve seen TV commercials or seen ads that say something like this: “Our customers asked for an easier way to…” Or, “Our...
by John Centofanti | Feb 8, 2012 | B2B marketing, Brand Messaging, Branding, Client Case Study, Client Work, Content Writing, Marketing, Marketing Camapigns, Marketing Content, Marketing Strategy, Tech Marketing
IRG delivered full management of broadband services, firewall and VoIP, along with industry partners, to over 800 locations. Nationwide Insurance has grown over 80 years to become one of the largest insurance and financial services companies in the world, with more...
by John Centofanti | Nov 15, 2011 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing
Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products, we’re consuming...
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