Branding Content - Creative Stream Marketing

Is Paying for Targeted Ad Impressions Worth it?

by John Centofanti | Jun 5, 2015 | Brand Messaging, Branding, Marketing, Marketing Campaigns, Marketing Strategy, Tech Marketing

If 75,000 website visitors see your banner ad, do you get a good return—or any return—on your investment? It depends. Understanding the Value of Advertising Paying for a banner ad on a website other than your own can be very profitable or a waste of your marketing...

4 Reasons to Avoid Negative Marketing Messages

by John Centofanti | Oct 18, 2014 | B2B marketing, B2C marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Tech Marketing

Negative marketing messages are everywhere—TV, radio, web, print, outdoor and social media. Negative marketing works, but should you do it? Negative marketing can take many forms: Speaking negatively about the competition Brand X is always breaking and never reliable....

5 Words to Avoid in Technology Marketing

by John Centofanti | Dec 9, 2013 | B2B marketing, Brand Messaging, Brand Positioning, Branding, Content Writing, Marketing, Marketing Content, Marketing Strategy, Social Media Marketing

Make strong statements about your software or technology solution without using meaningless buzzwords. Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t...

4 Customer Service Benefits of Saying, “Our Customers Have Asked…”

by John Centofanti | Oct 3, 2013 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Email Marketing, Marketing, Marketing Content, Tech Marketing

Many businesses who value customer service introduce a new product or service by saying, “Our customers have asked for this…” You’ve seen TV commercials or seen ads that say something like this: “Our customers asked for an easier way...

Why Content Development is Important for Business Growth

by John Centofanti | Nov 15, 2011 | B2B marketing, B2C marketing, Brand Messaging, Branding, Content Writing, Marketing, Tech Marketing

Content is king, they say. It’s never been more true, as long as it’s relevant content for your audience. Americans have been referred to as consumers for a long time. Today, we’re not just consuming electronic gadgets, food, and other products, we’re consuming...

The Meaning of Branding

by John Centofanti | Nov 15, 2011 | Brand Messaging, Brand Positioning, Branding

Branding Can Be Painful Branding is the foundation of your marketing. It’s nothing new. In fact, the word “branding” became popular in the days when one rancher “branded” his special cattle to distinguish them from another rancher’s ordinary cattle. Today, branding...

Is Paying for Targeted Ad Impressions Worth it?

4 Reasons to Avoid Negative Marketing Messages

4 Customer Service Benefits of Saying, “Our Customers Have Asked…”

Why Content Development is Important for Business Growth

The Meaning of Branding

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