Newspaper Ad for our Client, Main Street Pharmacy & Wellness Center
5 words to avoid in technology marketing
Make strong statements about your software or technology solution without using meaningless buzzwords.
Technology marketing often includes the words below to position a solution above competitors. Yet, these words are overused, weak on meaning, and often can’t be proven.
Innovative
This means, “the act of introducing or the state of being introduced,” according to the dictionary. Your technology may actually be innovative; however, all other technology companies are innovative to some degree or another. Since it’s the nature of technology companies to innovate, you’re just doing what is the most basic, expected level of work in your industry. Being innovative doesn’t set you apart from all other tech companies. [Read more…]
Facebook Cover Photo: Xeo Software
Branded Facebook Cover Photo for our client, Xeo Software.
Facebook Cover Photo: Anatomical Concepts
Branded Facebook Cover Photo for our client, Anatomical Concepts.
E-mail Marketing
Promotional e-mail for our client, Tactical Digital, to its US customer base. A second version below for their division in Canada, Teleconference Canada.
Facebook Cover Photo: Tactical Digital
Branded Facebook Cover Photo for our client, Tactical Digital.
Facebook Cover Photo: Industry Retail Group
Branded Facebook Cover Photo for our client, Industry Retail Group.
The Meaning of Branding
Branding Can Be Painful
Branding is the foundation of your marketing.
It’s nothing new. In fact, the word “branding” became popular in the days when one rancher “branded” his special cattle to distinguish them from another rancher’s ordinary cattle.
Today, branding isn’t painful in quite the same way as it was in the past, but it’s more important than ever. Effective branding requires careful planning, effort, and commitment to stick to your brand. Some people find that a pain. The branding I’m referring to here is really brand positioning. Things like logo design and company colors support your brand, but they are secondary to what your brand represents.
Your brand is a promise, and your brand integrity is how well you deliver on that promise.
